GAR Advertising, Inc. connects businesses by email with new customers in a relevant market area that have opted into receiving offers, specials and information from local businesses.
Geo Targeting the audience with direct call to action is critical to the success of email marketing. We test and learn until we identify the right approach for each client campaign. A/B Split Testing different elements and learning through each phase of testing we are able identify the highest performing combinations and rollout accordingly. Campaign Results are Localized, Targeted, Relevant and drive significant ROI.
Email Marketing Standards
1. 125 million record opt-in email database, Full CAN-SPAM Compliance
2. Distributed Supercomputing Technology
3. Email operations team that leverages the experience and results of thousands of campaigns
to guide standards for email marketing campaign execution
4. In-house email creative agency staffed by tenured personnel for creative design and
5. Immediate opt-out handling
6. Strict compliance & creative guidelines to ensure delivery to the inbox
7. Daily Testing of major ISP's (AOL, Gmail, Hotmail, Yahoo)
8. Feedback loops with major ISP's
al-time Campaign Reporting (Opens, Clicks, Views, Prints)
GAR Advertising, Inc. takes its obligation as a leading email marketing provider very seriously; therefore certain advertising messages and offers will not meet our compliance standards. Accordingly, we will not permit adult, pharmaceutical, alcohol, tobacco, gambling, or business opportunity advertisements to be mailed from our systems. Each offer must be locally relevant to the consumers to which it is sent, must be of appropriate content, and may not be misleading. Each advertising campaign delivered from our servers first must go through a complete compliance review.